We helped our forward-thinking pals at VisitLEX dip their hooves into the popular phenomenon known as ASMR in a fun and unique way that only the 'Horse Capital of The World' could pull off. Using a horse named Hank.
This is important for several reasons.
Everyone loved Neigh-SMR. It received some amazing press. It landed on the front page of YouTube twice and it’s gotten a ton of views (over a million to date w/ $0 media behind it). It got over 31k thumbs up from the YouTube community (only 600 thumbs down)and over 1,500 really positive comments. YouTube liked it so much, they plan to feature it in their "View in 2" campaign which highlights best-in-class executions of trends & best practices on the YouTube platform. Pretty fantastic results for a campaign that cost around $4,000 to bring to life.
"Relax and Enjoy This Horse ASMR From Lexington Tourism" – Adweek
"Here’s a horse doing ASMR so you’ll be inspired to visit Lexington, Kentucky" – Fast Company